How to dress for your personality and your brand.

Your clothing isn’t just fabric — it’s part of your story. Ask yourself:

• What do I want people to feel when they see my photo?

• Does this outfit reflect my professional values?

• Is it authentic to who I am?

For example, a modern, casual power look could be black leather trousers, a blazer, and a statement necklace. This outfit signals confidence, creativity, and approachability. Pair it with a white tee to keep it fresh and relatable.

Tip: Avoid trends that don’t feel like you. Authenticity is always more compelling than trying to fit a generic “professional” mold.

There’s something quietly magical about the first few frames of a headshot session. Before the poses settle in, before the sitter fully realises how they’re holding themselves — something real happens. A flicker of truth. A glimpse of calm.

As a portrait photographer based in Brighton and Hove, I’ve come to love those early, almost throwaway moments. When you’re adjusting your hair, taking a breath, or laughing at how awkward it feels to be in front of the camera — that’s when your real self shows up. And those are often the most beautiful frames of all.

At the start of summer, I had the pleasure of photographing the open evening at West Hove Studio – a brand new creative space in Hove designed for founders, artists, photographers, and small business owners. Created by Tracey, Gareth and Georgia, the studio has been thoughtfully designed as a flexible, inspiring hub where you can host workshops, display your art, run events, or even hire it as a photography studio.