The Founder Content Retainer.
Stills, short-form video and pieces to camera - every month, so your brand never goes quiet.
You've had a shoot with me before. The images were great. They supported your launch, your website, your socials. But content runs dry and you end up back where you started: propping up your phone, hitting record, and hoping for the best.
The results don't reflect how good your business actually is.
This retainer is the fix. Monthly photography and film — stills for your website and press, short-form video clips and pieces to camera ready for your reels and stories — shaped around what your business actually needs that month.
Contemporary British landscape painter Clara Wilkinson prepares for her Open Houses Show in Brighton & Hove.
Your content shouldn't go stale.
To grow on social media, you need to show up consistently — roughly 3 to 5 times a week. That's 12 to 16 pieces of content a month.
That's a lot to produce on your own, on top of everything else. Most founders either burn out trying, or go quiet altogether. And going quiet is the one thing a growing brand can't afford.
One retainer session gives you a full month of content — stills, video clips and pieces to camera — made in a single afternoon. Enough for your socials, your website, your Google presence, your press. Done.
It's not just photos. It's film, footage and your face — showing up consistently, every single month, without it falling on your to-do list.
“What’s wonderful about Justine is not just her technical skill and experience photographing people and places, but her utter unflappability. She is calm and kind, full of encouragement and laughter. Pretty quickly during a shoot I find myself relaxing - losing that awkward veil of self consciousness that having photos of ourselves often brings on.”
Clara Wilkinson, Contemporary British landscape painter.Every shoot starts with a plan, not just a camera.
Before your first retainer session, you'll complete the same Brand Shoot Planning process I use with every client — covering where your images will be used, what your business does in plain English, the tone you want to come across with, and what actually builds trust with your audience.
It's the groundwork that makes sure every image and every piece of film works for your brand.
After that first session, we keep it simple. At the start of each monthly shoot, I'll ask one question: if someone followed your business for the next four weeks, what's the one thing you'd want them to walk away understanding?
Whatever you say — even a single sentence — gives me enough to shoot toward. No extra forms or calls eating into your time.
Here's what's actually working right now.
70% of marketers say short-form video delivers the highest ROI of any content format in 2026. Most founders are still only posting stills.
22% more interactions. Reels consistently outperform regular video posts on the same platform, with the same audience.
8.7x higher engagement. Loose, authentic, behind-the-scenes footage beats polished branded content almost every time — which means you don't need expensive production. You need someone capturing real moments.
43% of small businesses say staying consistent with content is one of their biggest ongoing struggles. The gap isn't talent or budget. It's time and a system.
The shift to video isn't coming. It's already here. This retainer is how you move with it — stills you already trust, plus the film, footage and pieces to camera your audience is increasingly expecting — and that algorithms are actively rewarding.
Being seen is the hard part, that's what I'm here for.
A lot of the founders I work with have never made a reel. Some have never even appeared in their own Instagram feed — their business has a logo, a product, a website, but no face. That's no accident. Putting yourself in front of a camera is genuinely uncomfortable for most people, and founders are usually too busy running everything else to give it the time it needs.
I know, because that was me once too.
That's why every retainer session includes pieces to camera — filmed naturally, in the moment, so you appear in your own feed as a real person, not just a logo. I'll guide you through it. The awkwardness disappears faster than you'd think, and what's left is just you, doing what you do.
A retainer makes that easier still. Instead of starting from scratch every time, we build a working relationship over months, not minutes. I get to understand your business properly — what you're building, who it's for, what's coming next. You get more comfortable in front of the camera, session after session, and that ease shows up in everything we create together.
It's the difference between a one-off shoot and a genuine content partner — someone who shows up every month knowing your business, knowing your face, and knowing exactly how to make both look their best. The result isn't just better content. It's a founder who feels confident being seen.
Ivona Weinstein launches her business Core Molecule.
From first conversation to ongoing content — here's how it works.
Step 1 — Choose your tier and subscribe
Click the button below to choose your retainer tier and set up your monthly subscription. Payment is handled securely through Stripe and renews automatically each month. No invoices, no chasing, no admin.
Step 2 — Complete your Brand Shoot Planning Guide
Once you've subscribed you'll receive a warm welcome email from me with a link to my Brand Shoot Planning Guide. It takes around 10 minutes and is designed to be as painless as possible — just you telling me about your business in your own words. The more you share, the better your content will be.
Step 3 — Book your complimentary Zoom call
Once your planning guide is complete, book a relaxed Zoom call with me at a time that suits you. No pressure, no pitch — just a friendly conversation where we get to know each other, talk through your brand and book your very first session together.
Step 4 — Your first session
We shoot. Stills, short-form video clips, pieces to camera and B-roll — all shaped around what your business needs right now. Your gallery is delivered within a week, ready to use straight away.
Step 5 — Same time next month
Before you leave we book your next session together. Your subscription renews automatically. Your content keeps coming. You don't have to think about it again.
Your brand never goes quiet. And you never have to chase it.
Choose your retainer.
Every session is shaped around what your business needs that month — some months stills-heavy for a website refresh or press, others film-heavy for a launch or reel. We decide together.
-
Mini Retainer
What a typical 2-hour session produces:
1-2 locations or scenes
Around 20-25 individually hand-retouched stills
2-3 short phone-filmed video clips or one piece to camera
Behind-the-scenes B-roll footage
Private online gallery to view, download and share
Full image usage licence
Priority booking ahead of one-off clients
Next month's session booked in before you leave
Cost £300/month (3 month minimum)
SAVING A WHOPPING £100 compared to a one off 2 hour session with me.
-
Half Day Retainer
What a typical 4-hour session produces:
Multiple locations or scenes
Around 40-50 individually hand-retouched stills
4-6 short video clips, pieces to camera and B-roll footage
Enough variety for a full month across socials, website and press
Private online gallery to view, download and share
Full image usage licence
Priority booking ahead of one-off clients
Next month's session booked in before you leave
Cost: £550/month (3 month minimum)
SAVING A WHOPPING £150 compared to a one off 4 hour session with me
The details.
Minimum term: 3 months
After 3 months: continues monthly, cancel any time with 30 days notice
From month 4 onwards, unused shoot time can be carried over and banked for up to 3 months — perfect for saving up toward a bigger event, workshop or launch
Retainer packages are limited to the first 5 clients on each tier, and locked in for as long as you stay subscribed. Once they’re gone they’re gone!
Your first session includes the full Brand Shoot Planning process; after that, just a quick monthly check-in on focus — no extra forms or calls
Need extra time in a particular month? Additional hours can be added at £100/hour
Sessions scheduled in advance at a time that works for both of us
Ready to join?
Three months from now, your brand could look consistent, professional and unmistakably you.
Spots are limited to the first 5 people on each tier. Once they're gone, they’re gone.